PRESS RELEASE
Charley + Company Launches “I Killed The Startup Bro” Reader Series, Publishing First Ever Original Principles of Startup Communications and Marketing
The startup world's most trusted early-stage communications and marketing consultant unveils new reader series, continuing trajectory of client growth and deepening industry relevance
The power of principle
Startup marketing isn't corporate marketing. Thus, it's approach must differ.
No startup has the resources to achieve broad acquisition of customers by way of mass advertising, or general messaging. Nor the years of awareness built my dogged marketing programs.
To successfully communicate your product, you must understand the principles most ignore.
This principle-powered approach transforms the mystery of marketing. The result is an easy-to-understand craft, rewarding those who put in the smart work.
Startup marketing isn't corporate marketing. Thus, it's approach must differ.
No startup has the resources to achieve broad acquisition of customers by way of mass advertising or general messaging. Nor the years of awareness built my dogged marketing programs.
To successfully communicate your product, you must understand the principles most ignore.
This principle-powered approach transforms the mystery of marketing. The result is an easy-to-understand craft, rewarding those who put in the smart work.