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Startup marketing isn't corporate marketing.
Few startups have the means to achieve broad acquisition by way of mass advertising or general messaging.
To communicate your product for success, we must follow the principles of startup COMMS & marketing.
This principle-powered is easy to understand and, therefore, even easier to apply.
The power of principle.
Startup marketing isn't big brand marketing.
Few startups have the means to achieve broad acquisition by way of mass advertising or general messaging.
To communicate your product for success, we must follow the principles of startup COMMS & marketing.
This principle-powered approach is easy to understand and, therefore, even easier to apply.
Consulting on principle.
There's over 20 original principles for startup COMMS & marketing.
They center around everything from product positioning to marketing messaging to COMMS strategy and overall startup brand building.
We'll work together to identify what problems you have.
We'll pair each problem with a principle, and we'll learn and apply that given principle for success.
There's over 20 original principles for startup COMMS & marketing.
They center around everything from product positioning to marketing messaging to COMMS strategy and overall startup brand building.
We'll work together to identify what problems you have.
We'll pair each problem with a principle, and we'll learn and apply that given principle for success.
Product marketing consulting services.
1. Product Marketplace Positioning
2. Product Value Propositions
3. Product Marketing Messaging
4. Product Creative Direction
My name is Charley Arrigo, your principle-led startup COMMS & marketing consultant. As founder & consulting lead at Stupid For Startups, I've written and strategized for everything from London startups to Fortune 150 companies.
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Consulting retainers.
